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Boutique hotel website · Demo build
Alix Hotel Saigon
A direct-booking website for a boutique hotel group in Saigon: four addresses, five room types, seven design styles, and every room told as its own story.
Visit alix.roomrise.io ↗
Papermoon · AI creative studio for hotels, homestays and restaurants Make imagination tangible.
Give imagination a form.
Papermoon is an AI creative studio for hotels, homestays and restaurants. We turn ideas into stories, imagery and experiences you can almost touch.
Brand strategy
Identity design
AI imagery & film
Websites & direct booking
00The idea
An ordinary sheet of paper, given one fold and a little light, becomes a moon. We do the same for your property: find the fold that makes it yours, then let story, imagery and experience shine together.
Strategy
One clear story.
Design
One consistent visual world.
AI tools
Faster, and always reviewed by people.
01Selected work
Worlds that took shape.
A booking website for a boutique hotel, a brand for property management software and a collection of identities: three ways Papermoon joins strategy, imagery and digital product into one experience.
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Software brand & product website
Roomrise
A property management system with AI that works alongside owners. The website explains the product through interface illustrations, bilingual copy and a 30-second wordless launch film.
Visit roomrise.io ↗
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Brand identity
Eight brands, eight folds.
A collection of identities for creative and technology brands in hospitality, from directional concepts to complete handover kits: vector logos, guidelines, stationery, social and web.
Concepts are proposed design directions; trade names and trademarks have not been checked.
02Services
Four things we do well.
Brand design, identity, AI imagery and websites for hotels, homestays and restaurants. Every service states its scope and exactly what you receive; take one, or combine them.
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Brand strategy
Positioning, story and voice for your property: who your guests are, why they choose you, and how you speak to them.
You receivePositioning · Brand story · Tone of voice · Message architecture
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Brand identity design
Logo, colour, type and a system of applications for hotels, homestays and restaurants: business cards, key cards, menus, signage and social.
You receiveLogo & guidelines · Colour & type · Print collateral · Social templates
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AI imagery & film
AI imagery for hotels and restaurants: one consistent visual world for rooms, food and spaces, grounded in the real place. Short films for launches and promotion.
You receiveArt direction · Space & food imagery · Short films · OTA & social sets
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Websites & direct booking
Hotel and homestay website design: showcase and direct-booking pages with bilingual content, quiet motion and fast loading on phones.
You receiveBilingual website · Booking flow · Campaign pages · Content update guide
03Process
From one sheet of paper to a whole world.
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01
Listen
We meet, walk the property and read what guests write. We understand what makes the place different before drawing anything.
Outcome: project brief
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Fold
We choose one guiding idea: positioning, story, visual direction. One clear fold before anything gets pretty.
Outcome: creative direction
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Form
Identity design, imagery and film made with AI tools, the website built. Every round is reviewed and refined by people.
Outcome: finished design
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Hand over
Source files, usage guidelines and walkthroughs, so your team can run everything on its own after launch.
Outcome: handover kit & guides
04A visual world
Imagery with intent.
Illustrative images created by Papermoon with AI tools. Drag to explore, tap to enlarge.
05Studio
Papermoon by Angia Hospitality
Papermoon is the AI creative studio of Angia Hospitality. We combine strategy, design and AI tools to build brand imagery for hospitality and dining, with people reviewing every detail.
What we hold to
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Warm, clear, rich in imagery.
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Say exactly what clients receive.
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Imagery grounded in real spaces and real food.
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No revenue promises without data.
06Questions
Before we begin.
What does Papermoon do for hotels, homestays and restaurants?
Four kinds of work: brand strategy, identity design, imagery and film made with AI tools, and showcase or direct-booking websites. Take one part on its own or combine them into one project.
Can AI imagery replace real photos of my property?
Not entirely, and it should not. We use AI for mood, seasonal, concept and social imagery; rooms and dishes stay true to the real place so guests are not surprised on arrival. Every image is reviewed by a person before handover.
What does a hotel brand identity include?
Usually a logo with usage guidelines, a colour palette, typography, and applications such as business cards, letterhead, key cards, menus and social templates. The identities in our Work section show this range, from concept to a complete handover kit.
Which files do I receive at handover?
Vector logos in SVG and PDF, transparent PNGs, fonts with their licences, usage guidelines as a PDF and editable templates. For websites: the source code and a content update guide.
Are the websites bilingual, with direct booking?
Yes. Websites are built in Vietnamese and English, with room search and direct-booking screens that load fast on phones. The Alix Hotel Saigon demo shows how that flow works.
07Contact
Ideas take form.
Tell us about your property. We will come back with one clear direction.
Direct contact details are coming soon.